WIXLIB

FAIR PARKFIRSTDALLAS PARK &RECREATION BOARDSeptember 19, 20191

AGENDA2 Fair Park First Update Community Engagement Internship Program BRV Updates Spectra - Fair Park Management Capital Plan Update Campus Updates Donor Relations Key Performance Indicators Long Term Tenant Update FYE 2020 Budget How Are We Doing? Event Updates Questions?

FAIR PARKFIRSTUPDATE3

FAIR PARK FIRSTUPDATEReplace Photo4 ExecutiveDirector Fair Park FirstDevelopment Branding

EXECUTIVE DIRECTOR Background Proficiencies 5Witte Museum, San Antonio TXQueen Mary, Long Beach CAStone Mountain Park, Atlanta GACommunity Engagement and ProgrammingInnovative FundraisingTransformative LeadershipPowerful Public Private Partnerships

FAIR PARK FIRST DEVELOPMENTBoard MemberFundraising6Board MemberFundraisingBoard MemberFundraisingManager ofIndividual andFoundation Giving

BRANDINGLogo Bug Type7Logo Bug

BRANDINGLogo Horizontal TypeLogo Type8

BRANDING – WWW.FAIRPARKFIRST.ORG9

BRANDING – WWW.FAIRPARKFIRST.ORG10

INTERNSHIPPROGRAM11

INTERNSHIPPROGRAM12 Paid summer internship programinvolving Lincoln and JamesMadison High Schools 20 participants, 10 per school Eight (8) week program featuredhands-on training in multipledepartments at Fair Park andresident institutions including,marketing, event planning/booking,and operations

INTERNSHIPPROGRAM13 Workshops included businessetiquette, resume writing, andcollege prep, among others Field Trips to American AirlinesCenter, AT&T Stadium and the KayBailey Hutchison ConventionCenter 1,000 scholarship towardscontinued education

SPECTRA –FAIR PARKMANAGEMENT14

SPECTRA – EMPLOYMENT UPDATEDee Ann HirschAssistant General Manager15Ricardo ArtalejoSenior HR Business PartnerAndrew KlingspornSenior Operations ManagerKimberly DawsonGeneral Manager – F&B

SPECTRA – NEW HIRESAaron AlfordElectricianDani KnorrDigital Media Coordinator16Chase KirkpatrickHVAC TechnicianHenry AndrewsCrew LeaderJeffrey WilliamsPainter

CAMPUSUPDATES17

CAMPUSUPDATESFood and Beverage Ticketing Operations TechnologyInfrastructure CommercialPartnerships Marketing 18

WWW.FAIRPARK.ORG19

KEYPERFORMANCEINDICATORS20

KEY PERFORMANCE INDICATORS21 Number of Visitors to Fair Park Number of Event Days at Fair Park Manager’s Projected Net & Gross OperatingRevenue Capital Improvements at Fair Park funded withOperating Expenses Contributions to Manager of other contributionsobtained for the benefit of Fair Park (Non-CitySources) Progress in Meeting City’s BID Plan (MWBE Goal) Community Engagement & Outreach Policies

FYE 2020BUDGET22

FYE 2020 BUDGETNumber of Events – 120 Number of Event Days – 160Attendance – 755,918 Operating Revenue – 7,085,932 Includes Special Events, Building Use Fee,Parking Commissions, State Fair Utilities,Concessions, CorporateSponsorships/Branding, ParkProgramming-Events, Park ProgrammingSponsorships Operating Expenses – 14,080,329 Includes Salaries, Taxes, Wages,Benefits, General & Administrative,Supplies & Materials, Sales &Marketing, Fees for Services, Utilities,Maintenance, Management Fee,Qualitative Incentive Fee, Insurance Non-Operating Revenue – 6,994,397 Includes Fundraising Income, InterestIncome, Allocated Appropriation from Cityof Dallas Total Revenues – 14,080,32923 Total Expenses – 14,080,329

EVENTUPDATES24

FAIR PARK EVENTS & ATTENDANCE April 2019 48 Events 132 Event Days 196,747 Estimated Attendance May 2019 58 Events 126 Event Days 66,902 Estimated Attendance June 2019 57 Events 125 Event Days 83,679 Estimated Attendance25

FAIR PARK EVENTS & ATTENDANCE July 2019 73 Events 108 Event Days 50,874 Estimated Attendance August 2019 49 Events 193 Event Days 32,325 Estimated Attendance26

EVENTS HIGHLIGHTS27Dr. Pepper DallasCupEarthXApril 14 & 17April 26-28JMBLYA MusicFestival June 1-2May 3

EVENTS HIGHLIGHTSDallas PrideFestival & ParadeJune 1 & 228AKONJune 27Fair ParkFourthJuly 4

CAMPUS ACTIVITY –AUG 1 – SEPT 26 Fair Park Events Resident Institutions 29Mayor Back to School (Centennial) – August 2Blondes v Brunettes (Cotton Bowl) – August 10Community Conversations (Women’s Building) – August13King Racing – Thursdays in August (4 total)Cotton Bowl Prep Showcase – September 6 & 7August 49 Events 193 Event DaysSeptember 36 Events 54 Event Days

COMMUNITYENGAGEMENT30

COMMUNITY ENGAGEMENTDigital Survey September 16 launchAudience: targets citywide audienceGoal is to establish Fair Park as a regional destination - this engagement tactic will allow for us toreach a broader audienceCommunity Meeting #2 ‘Discovery Workshop’ September 25, 6-8pm at MLK Jr Community CenterAudience: neighboring residents (invited)Intimate event will use interactive exercises to help our team understand and prioritize the desires forthe neighborhood park’s programming and amenitiesFair Park Institutions Open House 31September 26 at Tower BuildingAudience: Fair Park user groups and campus tenants (invited)Open house style event will allow current stakeholders to hear from P&W and share feedback

NEIGHBORHOOD MAPPING INITIATIVE32

BIEDERMANREDEVELOPMENTVENTURESUPDATES33

BRV UPDATES 34Community ProgrammingMaster Plan UpdatePlanning and Development of GreenSpaceCommunity Outreach

SUMMER PARK PROGRAMMING Field Days Free, popup park at the LeonhardtLagoon Eight consecutive Saturday’s in Juneand July 6-8 programmers each Saturday alongwith concessions, free play games andactivities Over 3,250 in attendance total35

FAIR PARK FIELD DAYSArt Making with Sunset ArtStudioYoga withRuby Room StudioDrum Circle withDallas Music Collective36Meet-A-Bug withTexas Discovery GardenFree Play Games & Activities

FAIR PARK FIELD DAYSTouch-A-Truck with DallasFirefighters MuseumArt Making with Lunita ArtCart37Storytime withDallas Public LibrarySteel City Pops

FAIR PARK FIELD DAYS ATTENDANCE8007006005004003002001000June 8Attendance150 38June 15 June 22 June 29185340610July 6545July 13730July 20270July 27480Half of the audience came from surrounding communitiesHigh percentage of the audience were families with small children(toddler to elementary school age)Half of the dates had a third-party event rental at FPGuests stayed for 1-1.5 hours on averageHeat did not play a significant role

SUMMER PARK PROGRAMMING Fiesta Free, evening program in theAutomobile Building with indoor rollerrink Highlighted the diverse, talentedcommunities of Fair Park and Dallas Featured local craft vendors, musicians,dancers, and artists Supported by the City of Dallas Officeof Cultural Affairs Over 600 in attendance39

UPCOMING PROGAMMING Continuing Pop-Up Park Days Night Market NEW Movie Nights Deco Days Community Concert40

MASTER PLAN UPDATE41 Plan will build on and update 2003 Fair ParkComprehensive Development Plan (Hargreaves Plan) Priorities include: Bring the park back into Fair Park Meet recreational needs of neighborhood andlocate neighborhood park Improve connectivity within Fair Park and to FairPark Evaluate and restore historic buildings andlandscapes Evaluate infrastructural needs Evaluate and improve parking Foster daily recreational use of Fair Park

MASTER PLAN UPDATE - aryFebruaryMarch May 31, 2019: RFP released to 9 invited firms Aug 13-15: Team kick-off meeting and 1st community meeting June 19: Firms submitted responses Sept 25-26: Discovery workshop July 9-10: Interviewed 3 shortlisted firms Feb/March 2020: final Master Plan Update and approvals Mid July: Perkins and Will team selected Spring 2020: neighborhood park design begins42

MASTER PLAN UPDATE - TEAM43

MASTER PLAN UPDATE - OUTREACHCommunity Meeting #1 44Held August 13, 2019 at the Women’s Museum161 attendeesShort presentation followed by public comment in small groups atinformational stationsSuggestions for walking and biking trails, playspace, year-round foodand beverage, more trees, less parking and asphalt

MASTER PLAN UPDATE - ANALYSISTask 1-2. Project Understanding and AnalysisStrengths Historic qualities/assetsVariety of venues and spacesAuthenticityProximitiesOpportunities Daily activationEnhance pedestrian accessMake less auto centricBike routesChallenges 45Creating a continuous parkenvironmentAccess and wayfindingPerception of safety Ample parking2 DART stopsLarge acreageNew management structure Conversion of surface parking lotsEnhancement of landscapesEnhanced utilization of facilitiesAppreciation of historic buildingsand art Perception of ‘nothing to do’FundingDeferred maintenanceLack of food and beverageMidway segments property

COMMUNITY GREEN SPACECommunity Green Space 46Master Plan Update will locate park or parks and determine acreage,general program, high level costing, and phasing if more than oneparkLand survey and start of park design will begin in Spring 2020 at theconclusion of the Master Plan Update

COMMUNITY GREEN SPACE47

CAPITAL PLANUPDATE48

COTTON BOWL SCOREBOARDS/RIBBON BOARDSNorthBoard49RibbonBoardsSouthBoard

POS SYSTEMCredit CardCapabilitiesPhone PayCapabilities50

CAPITAL PLAN UPDATEFair Park ColiseumTexas Vietnam VeteransMemorial Restoration51Hall of StateMusic Hall

DONORRELATIONS52

DONOR DEVELOPMENT & RELATIONS Actions to Date Master Plan & Neighborhood Park Planning Capital Plan, To Serve as Trigger for Formal Campaign Group & Individual Meetings, Ongoing Database development Relationships Relevance Alignment Capital Needs Awareness Meetings, Scheduled Nov-Dec Strategic Plan Planned Giving Annual Gifts Major Gifts Grassroots Support Annual & Periodic Events53

DONOR DEVELOPMENT & RELATIONS Tactics Creating Value – Collateral, Campaign Resources Delivering Value – Organizational Structure Capturing Value – Mechanisms and Reporting Fund Sources & Partners Foundations and Established institutions Individual Donors Corporate Partners Local, State and Federal Grants54

LONG TERMTENANTUPDATE55

LONG TERM TENANT UPDATE RFI Issued, Mon August 19 PR Release Local Chambers Fairparkfirst.org Email Database Timeline Submissions Ongoing, Due Oct 15 Site Tours, Ongoing Due Diligence, Submission Completion Oct 15- Nov 30 Evaluation Dec 1- Feb 28 2020 Three Team Evaluation Three Team Evaluation Fair Park First Spectra Fit in character and community of Fair Park campusFinancial & Operational impactBiederman Redevelopment Ventures Master Plan alignment Criteria56 Unique attraction in DFW Metroplex Financial Strength & Capability Provide reason for new DAILY visitors to Fair Park

HOW AREWE DOING?57

HOW ARE WE DOING?Working with Spectra/Fair Park First hasbeen great. They have made a consciouseffort to meet all the tenants and spent timewith us to understand our business andwhat we do. You can tell that they have aclear vision of what they want toaccomplish, and how we can all be a part ofthat. It’s exciting to see the direction thatthey are heading in making Fair Park apremier destination in Dallas, Texas.Karl ChiaoExecutive DirectorDallas Historical Society58I am encouraged by the steps being taken by FairPark First/Spectra to engage the community.While there are still challenges before us, I greatlyappreciate the effort to come into the communityand go to neighborhood association meetings asa group to explain the respective roles, as well asrespond to resident’s inquiries. The efforts to mapout neighborhood spheres of influence to betteridentify leadership potential among residents isanother example of your commitment tocommunity engagement. Thank you for moving tobe more visible in the community.Hank LawsonSouth Dallas Resident