Transcription
BusinessPlansHandbook
HighlightsBusiness Plans Handbook, Volume 6 (BPH-6) is a collection of actual business plans compiled by entrepreneurs seekingfunding for small businesses throughout North America. For those looking for examples of how to approach, structure, andcompose their own business plans, BPH-6 presents 24 sample plans, including plans for the following businesses: Airline Bed and Breakfast Caribbean Cafe Cookie Shop Health Plan Administrator Medical Equipment Manufacturer Paintball Sport Company Publisher Real Estate Investor Record Store Retail Art Furnishing Store Shave Ice Stand Software Developer Used Car DealershipFEATURES AND BENEFITSBPH-6 offers many features not provided by other business planning references including: Twenty-four business plans, each of which represent an owner’s successful attempt at clarifying (for themselves andothers) the reasons that the business should exist or expand and why a lender should fund the enterprise. Two fictional plans that are used by business counselors at a prominent small business development organizationas examples for their clients. (You will find these in the Business Plan Template Appendix.) An expanded directory section that includes: listings for venture capital and finance companies, which specialize infunding start-up and second-stage small business ventures, and a comprehensive listing of Service Corps of RetiredExecutives (SCORE) offices. In addition, the Appendix also contains updated listings of all Small Business Development Centers (SBDCs); associations of interest to entrepreneurs; Small Business Administration (SBA) RegionalOffices; and consultants specializing in small business planning and advice. It is strongly advised that you consultsupporting organizations while planning your business, as they can provide a wealth of useful information. A Small Business Term Glossary to help you decipher the sometimes confusing terminology used by lenders andothers in the financial and small business communities. An expanded bibliography, arranged by subject, containing citations from over 1,500 small business reference publications and trade periodicals. A Business Plan Template which serves as a model to help you construct your own business plan. This generic outlinelists all the essential elements of a complete business plan and their components, including the Summary, BusinessHistory and Industry Outlook, Market Examination, Competition, Marketing, Administration and Management,Financial Information, and other key sections. Use this guide as a starting point for compiling your plan. Extensive financial documentation required to solicit funding from small business lenders. BPH-6 contains the mostcomprehensive financial data within the series to date. You will find examples of: Cash Flows, Balance Sheets,Income Projections, and other financial information included with the textual portions of the plan.
BusinessPlansA COMPILATIONOF ACTUALBUSINESS PLANSDEVELOPED BYBUSINESSESTHROUGHOUTNORTHHandbookAMERICAVOLUME6
Editors: William Harmer and Terrance W. PeckContributing Editors: Rebecca Marlow-Ferguson, Brian Rabold, Amanda Quick, andJennifer ZielinskiTechnical Training Specialist: Gwen Turecki-LuczyckaManaging Editor: Erin BraunComposition Manager: Mary Beth TrimperSenior Buyer: Wendy BlurtonArtist: Gary LeachProduct Design Manager: Cynthia BaldwinWhile every effort has been made to ensure the reliability of the information presented in this publication,The Gale Group does not guarantee the accuracy of the data contained herein. Gale accepts no paymentfor listing; and inclusion in the publication of any organization, agency, database product, publication,service or individual does not imply endorsement by the editors or publisher.Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will becorrected in future editions.This publication is a creative work fully protected by all applicable copyright laws, as well as bymisappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors ofthis work have added value to the underlying factual material herein through one or more of the following:unique and original selection, coordination, expression, arrangement, and classification of the information.The Gale Group will vigorously defend all of its rights in this publication.Copyright 1999 The Gale Group27500 Drake Rd.Farmington Hills, MI 48331-3535All rights reserved including the right of reproduction in whole or in part in any form.ISBN 0-7876-2077-7ISSN 1084-4473Printed in the United States of America10 9 8 7 6 5 4 3 2 1i
ContentsHighlights . iiIntroduction. viiBusiness PlansAirlinesPuddle Jumpers Airlines, Inc. . 3Art Glass StudioMcKenzie Art Glass . 11Bed and Breakfast CompanyFantasy Bed and Breakfast . 25Bridal SalonSusan's Bridal Boutique . 43Caribbean CafeCool Runnings Café . 61Chiropractic OfficeWe Care Chiropractic . 85Christmas Ornament CompanyScriptures for You, Inc. . 123Condiment ManufacturerSalvador Sauces, Inc. 137Cookie ShopGrandma Miller's Cookies and Muffins. 145Food ManufacturerClarence Pratt Enterprises, Inc. . 163Hair SalonEpiphany Salon . 171Health Insurance CompanySoutheast Healthplans, Inc. . 183Investor Trading Software CompanyInvestor Trends, Inc. . 209Medical Equipment ProducerMediquip, Inc. 223Paintball Sport CompanyPaintball Sport Palace . 245PizzeriaPizza to Go, Inc. . 267v
PublisherThe Group Publishing . 275Real Estate Investment CompanyWolfe Partners . 281Real Estate Renovation CompanyABC Corporation . 297Record StoreHidden Treasure Records L.C. . 313Retail Art Furnishings BusinessWood Designs Gallery . 327Shave Ice BusinessIce Dreams. 359Sports BarTake Five Sports Bar & Grill . 381Used Car BusinessBudget Cars . 381AppendixesAppendix A - Business Plan Template . 395Fictional Plan 1 - Food Distributor . 401Fictional Plan 2 - Hardware Store . 405Appendix B - Organizations, Agencies, & Consultants.Associations .Consultants .SBA Regional Offices .Small Business Development Centers .Service Corps of Retired Executives Offices .Venture Capital & Finance Companies .417419420434435488516Appendix C - Glossary of Small Business Terms . 571Appendix D - Bibliography . 597vi
IntroductionPerhaps the most important aspect of business planning is simply doing it. More and more business owners are beginning to compile business plans even if they don't need a bank loan. Others discover the value of planning when theymust provide a business plan for the bank. The sheer act of putting thoughts on paper seems to clarify priorities andprovide focus. Sometimes business owners completely change strategies when compiling their plan, deciding on adifferent product mix or advertising scheme after finding that their assumptions were incorrect. This kind of healthythinking and re-thinking via business planning is becoming the norm. The editors of Business Plans Handbook, Volume6 (BPH-6) sincerely hope that this latest addition to the series is a helpful tool in the successful completion of yourbusiness plan, no matter what the reason for creating it.This sixth volume, like each volume in the series, offers genuine business plans used by real people. BPH-6 provides 24business plans used by actual entrepreneurs to gain funding support for their new businesses. The business and personalnames and addresses and general locations have been changed to protect the privacy of the plan authors.NEW BUSINESS OPPORTUNITIESAs in other volumes in the series, BPH-6 finds entrepreneurs engaged in a wide variety of creative endeavors. Examplesin BPH-6 include a real estate renovation company’s appeal to wealthy consumers and its strong evidence for growth;a detailed exploration of the development of a paintball sports outfit facility; a Christmas and wedding decorationmanufacturer using scrolled inspirational verses; and the growth opportunities available for customers of an investorsoftware company utilizing the latest technology. Varied companies in the health provider industry include a chiropractic clinic, a health insurer, and a medical devices designer and manufacturer. The continued popularity of take-outand dine-in establishments is reflected in three plans: a pizzeria franchise, a cookie and muffin shop, and a CaribbeanCafé. Other traditional businesses include a bridal salon, whose plan contains a thorough assessment of local competition; a records store, whose plan uses a specified customer profile as the target of its action steps; and a retail artfurnishings store, whose plan outlines potential problems and how to successfully address them.Comprehensive financial documentation has become increasingly important as today's entrepreneurs compete for thefinite resources of business lenders. Our plans illustrate the financial data generally required of loan applicants, including Income Statements, Financial Projections, Cash Flows, and Balance Sheets.ENHANCED APPENDIXESIn an effort to provide the most relevant and valuable information for our readers, we have updated the coverage ofsmall business resources. For instance, you will find: a directory section, which includes listings of all of the ServiceCorps of Retired Executives (SCORE) offices; an informative glossary, which includes small business terms; and abibliography, which includes reference titles essential to starting and operating a business venture in all 50 states. Inaddition we have updated the list of Small Business Development Centers (SBDCs); Small Business AdministrationRegional Offices; venture capital and finance companies, which specialize in funding start-up and second-stage smallbusiness enterprises; associations of interest to entrepreneurs; and consultants, specializing in small business advice andplanning. For your reference, we have also reprinted the business plan template, which provides a comprehensiveoverview of the essential components of a business plan and two fictional plans used by small business counselors.vii
SERIES INFORMATIONIf you already have the first five volumes of BPH, with this sixth volume, you will now have a collection of 155 realbusiness plans (not including the one updated plan in the second volume, whose original appeared in the first, or thetwo fictional plans in the Business Plan Template Appendix section of the second, third, fourth, fifth, and sixthvolumes); contact information for hundreds of organizations and agencies offering business expertise; a helpful business plan template; a foreword providing advice and instruction to entrepreneurs on how to begin their research; morethan 1,500 citations to valuable small business development material; and a comprehensive glossary of terms to helpthe business planner navigate the sometimes confusing language of entrepreneurship.ACKNOWLEDGEMENTSThe Editors wish to sincerely thank Palo Alto Software, makers of Business Plan Pro, the premier business planningsoftware tool, f
BUSINESS PLAN PUDDLE JUMPERS AIRLINES, INC. EXECUTIVE SUMMARY COMPANY SUMMARY SERVICES MARKET ANALYSIS SUMMARY STRATEGY AND IMPLEMENTATION SUMMARY MANAGEMENT SUMMARY FINANCIAL PLAN 24265 Silver Way Atlanta, GA 30301 This business plan for an airline company shows how to use competition both as a model for how to
