Transcription
Business Fundamentals
This book is licensed under a Creative Commons Attribution 3.0 LicenseBusiness FundamentalsDonald J McCubbreyCopyright 2009 Donald J McCubbreyEditor-In-Chief: Donald McCubbreyAssociate Editor: Marisa DrexelEditorial Assistant: Jackie SharmanFor any questions about this text, please email: drexel@uga.eduThe Global Text Project is funded by the Jacobs Foundation, Zurich, SwitzerlandThis book is licensed under a Creative Commons Attribution 3.0 LicenseBusiness Fundamentals2A Global Text
Table of Contents1. The business eco-system: Your path to finding the pot of gold at the end of the rainbow!. .8The business eco-system: Your path to finding the pot of gold at the end of the rainbow!.8The business eco-system.10The sun rise of your new business . 12Accessing market opportunity: the initial rim of the wheel. 12Strategy: the tactical rim on the wheel. 18Branding will make your blossoms bloom!.20Branding: The memorable rim on the wheel. 20Stakeholders: the connective rim on the wheel. 22The stems of growing startups: definitions of “startup stakeholder arrow” selected terms.23Ethics: the authentic rim on the wheel.27Operations: the logistical rim on the wheel. 30New product: the tangible rim on the wheel.32Let the fruits of your labor blossom: the new product/service launch event plan.35Public relations: the sensational rim on the wheel. 36Mentor insights: the “Where the Rubber Meets the Road” spokes on the wheel.382. The mind of the entrepreneur: Your entrepreneurial journey begins by embarking on yourown hero’s journey!.45Entrepreneur assessment survey.47Answer key.503. Business models and marketing:an overview .55What is a business model?.55Success factors. 59Consumer marketing models. 60The marketing model. 61Identifying market needs.62Business to business marketing models.644. How to organize and lead an entrepreneurial venture.75Organizational issues. 76Organizational stages of growth. 79Flat versus tall organizations. 82Centralized versus decentralized organizations. 845. Selecting and managing your team.88Competitive advantage through human resource management . 88Providing employee voice and influence .89Recruiting workers . 93Evaluating recruiting policies.95Employee training. 98Aligning employee career development with organizational growth.101Performance appraisal.103Determining base pay. 109Meaningful job design. 116Termination. 1186. Marketing on a global scale. 132Defining marketing. 1323
This book is licensed under a Creative Commons Attribution 3.0 LicenseThe role of marketing in the firm: a basis for classification .133Defining international marketing. 137The international marketing plan.143The international marketing environment.1497. Operations management. 157What is operations management?.157The input/output transformation model.159Operations decisions. 161Special topic: Total Quality Management.167Special topic: supply chain management. 172Special topic: just-in-time and lean systems. 1768. Securing and managing external relationships. 180Introduction to external relationships. 180Marketing exchanges and partnerships. 183Choosing the right relationship . 186Strategies for external relationships.1909. Financial and managerial accounting; financing your organization.199Why an accounting system is important. 199Basic types of accounts . 201Chart of accounts.202Basic financial statements.204A short history of accounting and double entry bookkeeping. 205Ledgers .207Advanced reports and analyses. 211Budgets, forecasts, and alternative scenarios .21410. Leveraging with information technology.222IS tools for the start-up organization . 223Moving forward with information systems.226Know what your customers want. 230Using information technology competitively.233What is IS risk management?. 23811. Competitive intelligence.244Definition. 244Importance and goals of competitive intelligence . 246Information collection methods.248The industry environment .249Porter’s 5 forces and the analysis of competitors . 251Methods of evaluating competitors . 25412. Business ethics in a nutshell. 257What is ethics? . 257Management: the meta profession.263Corporate Social Responsibility. 26813. Adding products and services.270Where does innovation come from?. 271Innovation through business models. 275Evaluating new products. 278Business Fundamentals4A Global Text
When innovation fails: deleting products.28014. International business for the entrepreneur. 288Globalization: opportunities and threats to developing country business.289Harn
1. The business eco-system: Your path to finding the pot of gold at the end of the rainbow! The Business Fundamentals text is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurialFile Size: 2MBPage Count: 336People also search forbusiness fundamentalsbuisness fundamentals year upbusiness fundamentals whartonbusiness coachesbusiness fundamentals chapter 5 quizbusiness administration pdf notes
