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60 Ways to GrowYour Email ListTips for designing marketing emails that getSimplestrategiesto yourhelp businessattract newcontacts andopenedand helpgrow.take your email marketing to the next level. 2013 Copyright Constant Contact, Inc. 13-3450BEST PRACTICES Guide email MARKETING
When it comes to email marketing, you know how valuable your email list can be.But coming up with new ways to get people to sign up for your emails isn’t always easy.That’s why we put together this collection of list growth ideas! Use this eBook to growyour list and take your email marketing to the next level!Whatever methods you use, be sure to start with a reason “why” someone should joinyour email list. What’s in it for them? This will make it more likely that people will say yes.Find out How to ask people to join your list “face-to-face” How to use social media to grow your list How to grow your list on your website or blog How to design your emails to help reach new contacts How to grow your list with email How to use print material to get people to sign up How to use events to help grow your list How to use Incentives and giveaways to grow your listInsight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Face-To-Face1sign-up sheetUse a paperKeep it simple.Sometimes a papersign-up sheet is thebest way to go.Learn more: See how Four Firkins uses apaper sign-up sheet to grow its email list.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Face-To-Face2 AskLearn more: Find out how Andy Crestodina,Principal of Orbit Media, got his first 1,000subscribers through face-to-face interactions.Insight provided by Constant Contact KnowHowFACEToFaceJust having a sign-upform available won’talways be enough.Train yourself andyour employees toalways be askingprospective contactsto sign up.www.constantcontact.com/learning-center
Face-To-FaceLOOKAT3YOUR DATABASEDon’t overlookthe obvious. Youprobably alreadyhave a database ofcontacts who wouldlove to join your list.Ask them to sign up.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Face-To-FaceyourAsk4family &friendsLook to your personalnetwork to help kickstart your list growth.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Face-To-Face5PUT AFISHBOWLON YOUR COUNTERPut a fishbowl onyour counter andgive customers anincentive to drop intheir business cardsto join your list.Tip: Be sure to let people know they’ll bereceiving future emails from you as well.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Face-To-Face6 PHONEOVER THE“Ring, Ring”Having a great conversation with a customeror supporter? Keep the conversation going—ask them to join your email list!Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
SANDWICHFace-To-Face7 BOARDSUsing a sidewalk signor sandwich board tobring in foot traffic?Tell passersby aboutall the great info,discounts, and newsthey’ll find by signingup for your emails.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Face-To-FaceParticipate inSMALL business8 SATURDAYIf there’s one daypeople are excitedabout finding newbusinesses it’s SmallBusiness Saturday.Make sure you’reasking people tojoin your list whenthey come in for thisspecial day.Learn more: Need help getting ready forSmall Business Saturday? Visit our SmallBusiness Saturday Resource Center.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Media9add a FACEBOOKsignupformto yourPAGEMake it easy for fans to join your listby adding a sign-up form to yourFacebook Page.Tip: Constant Contact customers can use ourfree app to add a sign-up form right to theirpage and collect email addresses withoutdoing any extra work. Find out how.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social MediaTEE10 TW it!Learn more: New to Twitter? Find out how toget started!Write yourself a note now: “Tweetabout my email list once a week.” Youshould also post about your email liston your other social networks, but lessfrequently than you would on Twitter.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Media11UPdateyourfacebookCOVERphotoYou can now include acall to action on the CoverPhoto of your FacebookPage. Have some fun with itand ask people to join yourlist.Learn more: New to Facebook? Find out howto get started!Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
USEA12ADfacboo ekSocial MediaSupercharge your Facebook list growth with aFacebook Ad. Add new fans and new subscribersby driving people to your Facebook sign-upform.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
13use yourSocial MediayoutubechannelMaking the leap into online video?Talk about your emails in a videoand tell people where to sign up.Learn more: New to YouTube? Find out howto get started!Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Media14useFOURSQUAREFoursquare lets you update your business’s infoand post alerts to people in the area. Try sharinga link to your sign-up form and see how it does.Learn more: New to Foursquare? Find outhow to get started!Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Media15joinlinkedingroupsWhen appropriate letmembers of the sameLinkedIn Groups knowabout your email list.Learn more: New to LinkedIn? Find out howto get started!Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Mediajoin a16GOogle communityLearn more: New to Google ? Find out howto get started!Insight provided by Constant Contact KnowHowLike LinkedIn Groups,Google Communitiesare the place Google users go to findinformation relevant tothem. Share your latestemail and ask membersto join your list.www.constantcontact.com/learning-center
Social Mediahost a17 tweet chatTip: Find out how to run and participate in aTweet Chat.Tweet chats are a great wayto boost engagement onTwitter. It can help you attractnew followers and can giveyou a unique opportunity togrow your list.Insight provided by Constant Contact KnowHowLearn more: Find out how to run andparticipate in a Tweet Chat.www.constantcontact.com/learning-center
Social Mediause18 vineTell people why they shouldsign up in 6 seconds orless. You can share yourVine video on Facebook orTwitter and can embed iton your blog.Learn more: New to Vine? Find outmore.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Mediaadd a19 Social biossign-up link to yourAllow social connectionsto easily find your emailsign-up form by linkingto it in your profiles. Tryit on Facebook, Twitter,LinkedIn, Pinterest, orGoogle .Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Social Mediasample20your content onpinterestCreate a board on Pinterest and“pin” your email newsletterright when it comes out! Usean image from your email ortake a screenshot of your entirenewsletter to give readers apreview of your content.Learn more: New to Pinterest? Find out howto get started!Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Online21toyourSIGN-upAdd aformwebsiteEasily add a link to your signup form on your website andcollect emails from people whovisit your site. Give your signup form plenty of visibility byputting it on every page.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Online22Create a“ REasons tosign up” pageAsk your current contactswhy they enjoy your emailsand then create a page onyour website highlightingthe biggest benefits ofsigning up.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
OnlineKeep yoursign-up form23 shortDon’t ask too many questions.You may miss chances to growyour email list. Keep your signup form short and simple. Onlyask for the information that’sabsolutely necessary. You cancollect more information downthe line.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Online24Add asign-upformto yourblogIf someone enjoys whatyou have to say on yourblog, there’s a goodchance they’d want tosee your updates in theirinbox.Tip: Constant Contact customers using Wordpresscan use our free Wordpress integration to create asign-up form that adds email addresses directly toa Constant Contact email list. Find out how.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
25 GuesTblogOnlineWriting for other blogs is agreat way to get in front of anew audience. Include a linkto your sign-up form in yourauthor bio. If people like yourpost, they’ll want to get moreinformation from you.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Onlinecomment26 on blog postsLearn more: New to blogging? Find out aboutblogging best practices.Insight provided by Constant Contact KnowHowParticipate inconversations about yourarea of expertise on yourfavorite blogs. When youleave a comment you’llalso be able to add a linkback to your website aspart of your identifyinginformation. This can leadpeople to your websitewhere they can sign upfor your email list.www.constantcontact.com/learning-center
Online27 TESTdifferentcalls toactionJoin our list to learn more aboutwhat we have to offer!Join our list to receiveexclusive discounts!Over 1,000 people have signed upto receive our emails each month.Sign up today!Don’t miss a thing! Join our emaillist to get updates sent to yourinbox once a week.Test different calls-to-action andsee how your audience responds.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
OnlineONLINE28PaymentFormsCollect email addresses whenpeople are making a purchase.Be sure to indicate they’reopting-in to receive futureemails from you.Tip: Constant Contact customers can createpayment forms with Formstack which integrateswith their Constant Contact account. Find outhow.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
OnlineOPTIMIZE29 Online listingsDid you know that 49% of smallbusinesses have never updatedtheir online listings? Keep yourlisting up-to-date and provide alink to join your email list.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Online30 podcastUse YourMention your email newsletter during your podcast. (Have youlistened to our weekly Speakeasy Marketing RoundtablePodcast? Check it out and while you’re there, subscribe to ourHints & Tips newsletter at the top of the page!)Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Online31 SURVEYcollect emails with an onlineAdd a sign-up link to your nextonline survey. Let people sharetheir feedback and join youremail list.Insight provided by Constant Contact KnowHowTip: You can use Online Survey from ConstantContact to collect feedback and grow youremail list. Find out how.www.constantcontact.com/learning-center
Online32 email archivePromote yourUse Email Archive to promoteyour past emails. You can shareyour archive on your blog,website, and on social media.Learn more: Find out how Peggy Sweeney,founder of the Sweeney Alliance, uses EmailArchive to help grow her list.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
EmailPut a33 newslettersign-uplinkIn yourYou never know how people aregoing to find your emails. Whennew readers find them, makesure they have a way to sign up.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
EmailADD34SocialShareBUTTONSto your emailsTip: If you want people to share your email, besure to tell them directly, “Share this email.”Sometimes, the best way togrow your list is to extend thereach of your emails. Add socialshare buttons to make it easy forpeople to share your emails ontheir social networks.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Emaillet readers35 To a friendforwardAdd a “forward to a friend”button to your emails to help youreach your next subscribers.Tip: If you want people to forward your emailsmore often be sure to create share-worthycontent. Find out how.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
Email36ADD A To YourSIGN-UPLinkTip: Constant Contact customers can use the WiseStampintegration to add a branded email signature with a link totheir sign-up form. Find out how.Insight provided by Constant Contact KnowHowemailsignatureGet more exposurefor your email list byincluding a link in yourregular emails.www.constantcontact.com/learning-center
Email37use picmonkeyto make effectiveCalls-to-actionWith PicMonkey, you can put text overimages—a great way to ask people to joinyour list! Share your images on Facebook,Twitter, or hang them in your store.Learn more: New to PicMonkey? Find out more.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
MobileTHere’s an38 APPforThatDownload the Quickviewapp from Constant Contact soyou can enter new emails onthe-go.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
MobileCollect emails39 VIA TEXTMore than half of all Americans now havesmartphones. Use Constant Contact’s Textto-Join feature to let your people sign upvia text message.Insight provided by Constant Contact KnowHowwww.constantcontact.com/learning-center
40use aMobileQRCODEAdd a QR code to a flyer, post, orbrochure and make it easy for peopleto scan-to-join your email list.Tip: Constant Contact customers can easi
When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why we put together this collection of list growth ideas! use this eBook to grow your list and take your email marketing to the next level!
