Transcription
EC4Management(An agile development partner).1
EC4: Our History and why it matters.EC4Management(Our History).Our business was formed in 2018 when EC4 Hotels purchasedthe Yorkshire based Cedar Court Hotel group; we arrived at abusiness in need of a complete commercial refocusing – abusiness in real need of change.EC4 Management, transitioned the hotels by challenging thedesign, functionality, structure and core ethos of the Group. We‘Asset Managed’ the properties and moved the units into a trulycommercially agile space.The result of our efforts was the creation of a modular Hotelbusiness that remains sympathetic to the groups various localidentities and personalities; but is managed to success throughthe clear leadership employed by EC4’s Directors.At EC4, we come to you as experienced professionals who areperfectly positioned to add real, tangible, value to yourbusiness.2
EC4: Agile business partners.EC4 Management.What we offer:EC4 Management has been developed to add both significantvalue to Privately owned units (who have limited wider Brandsupport) and a day to day management facility for all orelements of your business.Our wide, collective, skill sets ensure that we can providesignificant strength in the provision of:Commercial development - Direct Sales / Marketing / Revenuemanagement & Reservations Services.Operational management – Structures, procedures, SOPdelivery and service delivery and Reputation Management.Human Resources – Long term planning and reactive support.Financial support - In depth analysis / Purchasing / Structuredreporting.In short, we are perfectly positioned to become a value-add toyour operation at level that want and need for your business.3
Pack #1:CommercialDevelopment.At EC4 Management, we’ve a team of commercial salesspecialists, who help independent hotels with their salessolutions across all the major channels: National Corporate. Local Corporate. MICE (Meetings / Incentives / Conferences and Events). Leisure markets. GDS auditing.Our simple ‘Red or Green’ account status, and comprehensiveAccount Development strategies make sure that you canquickly ascertain the wellbeing of your businesses ‘NaturalFriends’ and ensure your efforts are focused on securing newbusiness.4
Pack #1:CommercialDevelopment.EC4 Management offers a ‘deep dive’ Revenue Managementservice, designed to ensure your operation is competitivelyplaced to secure its maximum market share: Pricing optimizationData analysisBenchmarkingPick up and PACERFP planningMarket segmentation analysisGroup strategyRate and inventory managementCRS – Full management of reservations process or overflow.Weekly and monthly revenue reviewsForecasting5
Pack #1:CommercialDevelopment.EC4 Management, can streamline your Hotels marketingefforts to ensure that Social media channels are aligned / maximized to feed yourwebsite. Website is performing at its optimum / securing Googleprominence. Structured / engaging content. CRM / Database management Comprehensive ‘Event Calendar’ per unit. Monthly reporting on retention / growth / success ofinitiatives.6
Pack #1:CommercialDevelopment:Results.Structured, rolling commercial relationship: Every account to have touched your business is ‘AccountDeveloped’ and tracked / maintained. ‘Red or Green’. Targeted business development, across all segments / markets. Optimum business mix in place across all channels (Tour Groupphasing etc.) Sales Office ‘Health Check’ and best practice implementation /auditing. Hotel wide Sales coaching / lead taking initiatives. In depth Revenue Management / STR analysis against compset Marketing reputation management / social media managementand collateral creation. Monthly Commercial Pack reporting.7
Pack #2:FinancialControl &Analysis.Finance and procurement EC4’s Finance Department holds within it, significant experience inhospitality, gained from both the UK and International operations. Since EC4 acquired the Cedar Court portfolio, new systems andcontrols have been implemented, with a focus on measuring thefinancial success by the monitoring of key business indicators,rather than emotional or previously used measures. This has resulted in improved treasury control, better costmargins, increased productivity and improved profitability. Simple changes in procurement have also seen an improvement inthe guest experience - as well as reduced expenses.8
Stage 1. ‘Light Assistance’Pack #2:FinancialControl /Analysis. Remote income audit and revenue analysis Remote accounts receivable collection Monthly analytical review of in-house monthly managementaccounts. Review of purchasing agreements and contractsFull Support. Offsite monthly production of management accounts.Monthly business review with local management.Accounts payable service.Treasury and cash function.9
Comprehensive Operational deliveryPack #3:OperationalManagement Full Day to day Operation Delivery of the Hotel: PeopleManagement / Health & Safety Reporting / CrisisManagement. Development of modern and fresh operational deliverystructures, focus on flexibility and delivery to meet andexceed our modern trading needs. Management of Branded/Franchised relationships. Business reviews with local management teams: Propertyvisits / incentive adherence audits. Range of clear and concise reporting tools to support thebusiness and you the owner.10
Comprehensive HR Support:Pack #3:HumanResources Direct recruitment. Workforce planning / succession. Performance management resource / Employeeengagement / Clear review processes. Policy management / Regulation and Law / Diversity andInclusion. Payroll management. Legislation guidance and support.11
Full model:CompleteIntegration.Complete integration into EC4 Management – RevenueShare model: Full Operational and Human Resources support, as outlined. Total commercial development package (Sales /Marketing andRevenue) and integration of onsite sales team and call centrefunction into EC4 Management. In depth Financial Control and analysis / reporting. Comprehensive Business Reviews with targeted outcomes andmonthly owner reporting. 3% of top line sales as a fee structure for the management ofthe business. 3 months of commitments minimum, rolling.with no length of contract. Our success will be our contract. Alternatively we are happy to provide support by area of needbased on your requirement.12
Full model:Business‘Testing’ &Delivery.Complete integration into EC4 Management – RevenueShare model:Provide us with the below, and we will review where we canadd value to your busines.60 minutes of your time to establish your primary needs forthe business and its development.Access to your business and team for two days (structures inadvance with a clear agenda).Sharing of key management data: Forecast / Budget /Structure / P&L / Market segmentation / Sales pipeline /Historic Sales data.As a management company we will then provide you withour key observations and business developmentopportunities; each opportunity will be provided with focusactions, outcomes, and delivery expectations. Whatever werecommend - we will be happy to commit to as an ongoingcommitment from EC4 Management to your business.13
Full ercialDevelopment.You, theowner.FinancialControl /Audits /Analysis.HumanResources.14
EC4 Management, transitioned the hotels by challenging the design, functionality, structure and core ethos of the roup. We îAsset Managed’ the properties and moved the units into a truly commercially agile space. The result of our efforts was the creation of a modular Hotel business that remains sympathetic to the groups various local identities and personalities; but is managed to .
